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Secret Artists’ Business is a 6 month mentorship program for artists and creatives ready to transform from winging it to bad-ass business women with clear, purposeful direction.
Together, we’ll untangle your business and work through ideas so you can scale, build passive-income streams and unlock a whole new level of financial and creative freedom as you step unapologetically into your next chapter!





































You’re great when it comes to your creativity, but you know you could be better at the biz growth stuff. You’re ready for your next chapter.
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DOES THIS FEEL LIKE YOU RIGHT NOW…
You feel you’ve gotten to a point where you’ve figured out all you can on your own and need help to grow + scale
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You want to start showing up for yourself instead of your clients…
Desperate for passive income after years of very-hands-on work
You’re stuck on the hamster wheel of good ideas with no time in your week to action them
You’re looking for high-touch guidance from someone that has walked-the-walk.
You want to stop fumbling about and start taking action with clear direction + purpose
You want help to find your confidence, clarity and direction
You want a community of amazing women around you to workshop ideas with
IT DOESN’T HAVE TO BE THIS WAY
UNFLUFFY-HONEST MENTORSHIP
Secret Artists’ Business is a 6 month mentorship program that will take you from scattered and stuck to organised, and thriving in just 6 months.
Led by Georgia Norton Lodge (Georgia Draws A House), we work with artists, designers and makers who are ready to scale sustainably whilst doing something they love.
Part live Q&A / Part Workshop Series you’ll learn how to build passive income streams in to your seriously-hands-on business so you can get more freedom in your life
YOUR ROAD TO SUCCESS
Watch this 9 minute video as I unpack exactly how I’m going to help you untangle and scale your business so you can make more money and have more free time…
↓ THIS PROGRAM IS MADE UP OF 4 PARTS ↓
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THE COACHING
This is your coaching, you come with whatever you want to show me, and I’ll tell you what you need to hear - not what you want to hear.
There are 20 live coaching sessions throughout your time in the program.
These are high touch, in depth, with loads of time to deep dive into whatever current hill you're trying to climb.
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THE CONTENT
This is your course content portal. There are four, wildly extensive modules, you'll dive in to what suits you best:
Building A Course
Building A Brand
Building A Team
Building Automations
Here you'll learn how to free up time in your business with passive income streams.
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THE CONNOISSEURS
Look, Georgia is good, but she doesn't know everything. Which is why, every month she'll bring someone in to school you on something new.
You’ll get 6 live guest expert workshops during your program + access to all previous workshops. All live sessions end with vibrant Q&As with you and our guest.
Topics include: copywriting, facebook ads, legal advice, social strategy – the works.
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THE COMMUNITY
The Secret Artists' Business Community is like no other. Meet people from around the world, creatives, giving it a red-hot go and trying to grow just like you.
Hang out daily in our private Facebook Group and start a side-chat with your peers.
Find your people, make new best friends and feel supported the most wonderful group of women in the world (I mean that when I say it!)
HOW THE PROGRAM WORKS:
📅 Next Intake January 15 2025
6️⃣ 6 Months Mentorship
🎙️ Weekly Live Coaching Sessions (20 in total!)
🎙️ 6 Live Guest Expert Workshops
🎓 70+ Video Lessons
📕 4 x Extensive (& Super Cute) Workbooks
🎨 Invite Only Facebook Community
🆘 24 Hour Email Hotline
❤️ $1000s worth of free templates and tools

YOU DESERVE THIS
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HERE’S WHAT YOU’LL GET:
RESOURCE | WHAT'S INVOLVED | VALUE |
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20 Weekly Live Sessions with Me | No fluff—just actionable insights, live every week | $3000 |
6 Monthly In The House Sessions | Top-notch humans sharing game-changing info | $900 |
Instant Access to Become An Artist From Home | The complete foundational course, available the moment you join | $899 |
Full Team Contract Starter Kit | Hiring made easy with ready-to-use, pro contracts. | $1200 |
Branding & Communications Template Library | Instant brand polish—templates for every part of your biz. | $1500 |
Done-For-You Automations System (Manychat) | Your 24/7 assistant—engaging, responding, selling for you | $345 |
12-Week Course Launch Calendar + BONUS 6 Week Sprint | Step-by-step launch plan—no stress, just results. | $127 |
The Community (Facebook) | An active, supportive space with advice that truly helps. | $240 |
Weekly Video Feedback Loop | Personalised feedback to help you level up every week. | $660 |
The Content Portal | Modules on team-building, automations, course creation, branding—all in one place. | $4400 |
$13271 |
OVER $10K VALUE, JOIN TODAY FOR $650

PAYMENT OPTIONS
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$3500 AUD
6 Months Access
26x Live Sessions
Q&A with Georgia
Industry Expert Lectures
Workshops
100+ Video Lessons & Workbooks
DM Support (VN & Video)
Facebook Community
Moral & Tech Support Emails
Little Black Book of Contacts Toolkit of Discounts
BONUS: Become An Artist From Home Course
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2 x $1750 AUD
6 Months Access
36x Live Sessions
Q&A with Georgia
Industry Expert Lectures
Workshops
100+ Video Lessons & Workbooks
DM Support (VN & Video)
Facebook Community
Moral & Tech Support Emails
Little Black Book of Contacts Toolkit of Discounts
BONUS: Become An Artist From Home Course
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6 x $650 AUD
6 Months Access
36x Live Sessions
Q&A with Georgia
Industry Expert Lectures
Workshops
100+ Video Lessons & Workbooks
DM Support (VN & Video)
Facebook Community
Moral & Tech Support Emails
Little Black Book of Contacts Toolkit of Discounts
BONUS: Become An Artist From Home Course
ARE YOU OUR NEXT BIZ GLOW-UP?
DEB
Workshop Host & Lady of The Lamps
“I did Become An Artist From Home Before, just quietly, Secret Artists' Business is BLOWING MY MIND”
GLORY
Artist and Female Mentor
“Georgia will provide you everything you need, a supportive community, tools and 1:1 mentoring. I'm so excited about my future...”
BELINDA
Luxury Live Illustrator
I wouldn't have taken the leap to hiring someone without your encouragement... I would not be where I'm heading if not for this program...
WANT TO BUILD PASSIVE INCOME INTO YOUR BIZ? I GOT YOU COVERED.
There are 4 ways to passive income, I’ll show you all of them in extensive modules that go through step-by-step how to build and launch a course; build automations that free up your time; build a team so you can scale and build a brand so you become more than just the work you do with your hands.
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The SAB:5 Launch System. No guesswork needed, follow this formula to make $5K + on your first launch.
The Course Copy Companion. Learn the golden number of modules and how to structure them for amazing student results.
12 Week Launch Calendar. Your first course launch: writing it, marketing, socials and all mapped out for you week by week.
Your Tech Kit. Everything you needed, listed out, with instructions, so you can focus on selling your course and finding dream students!
Your Digital Marketing Kit. Sales pages, thank you pages, waitlists forms, email templates, automations, it’s all in here!
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Meet Flodesk. Learn how to automate email sequences for nuturing clients, event reminders and welcome new humans into your world
Meet Manychat. Make $$$ in your DMs with automated conversations that don’t make you sound like a robot by installing our incredible templates that all SAB students get for free.
Meet Loom. Goodbye meetings! Hello, perfect project handovers and breezy client onboarding
Meet Demio. Once you’ve hosted a squillion webinars, you’re going to want to sell one on autopilot. This will show you how.
Meet Meta Business Suite. Facebook ads dont have to be terrifying, we’ve broken it down for you super simply!
Meet Zapier. Tinder for apps (we’ll explain this one when you’re with us!)
Meet ChatGPT. Train ChatGPT to sound like you so you never have to write a blog or a instagram post again
Meet Descript. Edit videos like scripts and put pretty branded captions on your stuff. Dreamy!
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How to build a dream team sustainably!
Hiring Contractors VS Staff
Do I Need A VA?
The Internship Exchange
From Intern to Can’t Live Without Them
Fostering A Nurturing Environment
On Shore of Off Shore
Preparing For Mat Leave
Paying Your First Employee
Sole Trader or PTY LTD
Contracts for Contractors
Contracts for Staff
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Recognition & Loyalty
Beyond Your Craft
The Workshop-Workshop
Authenticity Armour Workshop
Expanding Products & Services
Speaking & Panels
Be A Good Person
Changing Your Social Audience
Method of Selling as Branding e.g. Drawing Drop
TL:DR?
HERE IS A 10 MIN VIDEO I MADE FOR YOU, THAT TAKES YOU INSIDE SECRET ARTISTS’ BUSINESS

BUT DON’T TAKE MY WORD FOR IT
IN THE HOUSE
GUEST SPEAKERS
SMALL BIZ + BIG LEAPS =
EMMA
Illustrator
“ Secret artist business for us has just bought this new perspective into absolutely everything that we've been doing.”
SOPHIE
Creator: Painted Recipes
“I’ve been able to grow my business in a direction I never thought possible.”
ELLIE
Illustrator & Maker of Chaos
A true gamechanger for me. I was able to launch a course and this took all the guessing out of it”
REAL CREATIVES GETTING REAL RESULTS
FAQ’S
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Look, I get it—life is a full-on balancing act. But here’s the thing: being "too busy" often means you’re stuck on the hamster wheel, running just to keep up. Secret Artists' Business is designed to help you break out of that cycle. Imagine putting in a few hours a week now to gain back DAYS later on. It’s all about making strategic moves now so you’re not feeling this same overwhelm a year from now. All you need is 3-4 hours per week to see real progress.
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Oh, the "only I can do it" syndrome… been there! Let me say this—your clients may love you, but what they truly love is the experience, the results, and the magic you bring. Yes, some of it is your unique touch, but a LOT of it can be scaled, streamlined, or even outsourced. You’re actually doing yourself (and your clients!) a disservice by staying small. Secret Artists’ Business will help you build a business that doesn’t rely solely on you grinding away 24/7. Imagine giving clients that same amazing experience while freeing up time for yourself.
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Oh, I’m here! Trust me, this isn’t one of those “pay-and-I’ll-see-you-maybe” situations. I host regular live Ugly Truth Sessions every Wednesday at 9:30 AM AEDT where you can pre-submit questions. And if you can’t make the live call, no problem! You’ll still get your questions answered, plus we’ve got an incredibly supportive Facebook community where I’m active, and so are your fellow creatives. If real feedback and support are what you’re craving, you’re in the right place. You will be sick of me by the end
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Great question! SAB isn’t just about creating courses or digital products. Whether you want to scale by building a team, automating your processes, or amplifying your brand, SAB helps you find the best path for your business. It’s about finding the strategy that fits your vision. It may be one of these passive pathways or a combo of all of them! It’s a choose your own adventure situation.
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No worries! We have a great system going, where you get to preregister your question prior to the live, so Georgia will still answer yours in depth. BTW Ugly Truth Sessions are on: Wednesday @ 9.30am AEDT. Plus, you’ll still have opportunities to ask questions and get support within the facebook community and through our resources.
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Firstly, you’re already a rockstar. I know firsthand how hard it is to find time between work, family, and, well… life. But that’s exactly why this program exists—to help you create systems and structures that make everything feel less chaotic and more manageable. SAB is designed to work with you, not against you. Imagine setting up a business that supports the life you want, rather than one that demands every ounce of your time. You’ve got lifetime access, so if you need to take it slow, go for it.
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Here’s the deal—SAB is made for creatives who have some traction and are ready to take things to the next level. If you’re still figuring out your basics, like building a website or deciding what you’re offering, it might be worth holding off for now. Focus on those foundational steps, and when you’re ready to scale, I’ll be here!
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Totally normal! But I promise, our community is quite literally the best on planet earth. Honestly, jump on instagram and ask any of my students - they all say it’s the best thing to ever happen to them!
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Real talk—if you’re waiting for the “perfect time,” you might be waiting forever. SAB will never be this price again. So, if you’re feeling that nudge, now’s your moment. It’s an investment, yes, but it’s also an investment in your growth, your dreams, and the freedom you want to create for yourself.
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You’ve done an incredible job getting here solo—seriously, hats off! But the truth is, the skills that got you here might not get you to the next level. Secret Artists’ Business isn’t about telling you what to do; it’s about giving you the tools, community, and shortcuts to scale without burnout. So, you can absolutely keep going alone. Or you can fast-track your success with the support you deserve. The choice is yours—but you don’t have to do everything by yourself forever!

Fridays off, Endless Summer, this is what it was always supposed to be…
Over the years Georgia has tried it all and recently has well and truly found her work / life sweet spot. She doesn’t work Fridays, her regular work hours are 9.30-4 and at the end of every year she clocks off on December 1st until February 1st in what she likes to call / Endless Tilby Summer. This has been a strategic and intentional process and it has been life changing. She wants to help you do the same.
She has built a structurally sound business, through partnering with industry leaders in all sorts of un-arty sectors: bookkeeping, legals, brand experts, hr management, well-being experts, creative business coaches, copywriters, publishers, automation wizards. She has called all these experts to be part of Secret Artists’ Business.
You won’t just learn from Georgia, each fortnight you’ll sit live with industry leaders where you can ask them any question you like. And don’t worry they know you’re an artist (no acronyms and stupid words allowed!)